Get to
know your stylist

Hi, I’m Gracie, the owner and stylist behind The Beauty Standard — Northwest Arkansas’s first fragrance-free, vegan, and allergy-friendly salon.

After being diagnosed with MCAS (Mast Cell Activation Syndrome) and alpha-gal syndrome, I discovered firsthand how hard it can be to find beauty services that are truly safe and inclusive for people with sensitivities. That’s why I created a space where everyone can breathe easy, feel beautiful, and know that every product used has been carefully selected with health and comfort in mind.